“How’s it going?”

We ask this question pretty much every time we’re on the phone with an SAF member. Anecdotally, it gives us a sense of how the industry is doing.  But toward the end of last year, we wanted to get more of a “statistically accurate” sense for how our members are doing in this recession.

So we sent an “economic outlook” survey late in January to SAF members. We asked about how business was going, what the prospects were for things improving, whether you were adjusting your staff levels. The results were interesting – and you can see them in the Spring issue of SAF’s Floral Trend Tracker.
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