Home Success Stories Non-floral We Can Say, 'We Knew Her When . . .'
We Can Say, 'We Knew Her When . . .' PDF Print E-mail
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We Can Say, ‘We Knew Her When’

Two days ago, the keynote speaker for SAF Phoenix 2009 was a hero to many in the small business community. As of yesterday, however, Cinda Baxter, retail consultant, speaker and author, had catapulted into the “national headliner” category, with coverage of her brainchild, The 3/50 Project, in the Wall Street Journal.

I happened to be interviewing Cinda the day before yesterday, for an article we’ll be publishing in the August issue of Floral Management, and she had said “something very exciting” would be happening in the media the next day. I probed for that "something," but she didn’t want to spill the beans on it; she just said it was the reason she had been “floating about 7 feet off the ground” for the last week. No wonder. And that WSJ coverage will no doubt be a springboard for additional exposure for her effort to save "the brick and mortars our nation is built on." Already has, in fact, with a story published in the Chicago Tribune today.

We knew we were getting someone special to headline SAF Phoenix 2009 – we didn’t need the Wall Street Journal to tell us that. But we can’t help give a “look who we got!” shout out nonetheless. We hope you'll come "look who we got," on Sept. 24, when Cinda opens up SAF Phoenix 2009 with her practical wisdom on running a thriving, successful business.

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