On Labor Day, I appropriately got the good news that hard work and persistence pays off. A San Diego florist whose Yellowpages.com listing had been parceled off to competitors e-mailed me with the news that ads were gone.

It was a happy ending to a story that started in mid-August when Teri Egenberger contacted me when she discovered competing ads from online competitors in the borders of Molly Malloy's Yellowpages.com listing and on those of florists nationwide. I contacted AT&T, the parent company of Yellowpages.com, and after a couple of e-mail exchanges, the PR contact promised that AT&T was working to remove the ads from all sites.

After the full story ran Aug. 19 in E-brief, several florists contacted us to say they've been fighting this same territorial battle for months.

Their fight, at least for now, ended with a victory over Labor Day weekend.

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