Home Sales, Profit Builders Sales Training Oh, to be in France . . .
Oh, to be in France . . . PDF Print E-mail
Sales, Profit Builders - Sales Training
Got any Francophiles in your customer base? If the price of your (French) tulips gives them pause, tell them that France’s first couple spends £660 a day, or $936 (yes, a day, not a week) on flowers, according to reports. In the first audit of a French leader’s spending since Louis XVI (!), French President Nicholas Sarkozy and and First Lady Carla Bruni are said to have spent £241,000 (more than $342,000) with florists in 2008 (reportedly even more than floral industry patron Sisarkozy bruni with flowersr Elton John).
Tell your customers there are countless reasons — besides being the French president and married to a supermodel — to splurge on flowers, and give them the scientific evidence that proves it:

Flowers make you feel good – less depressed, anxious agitated. Participants in Rutgers University research showed all of this and more after receiving flowers. Plus, flowers bring out the social butterfly in people – the presence of flowers leads to increased contact with family and friends.

And don’t forget to slip in there that the flower recipient isn't the only one to benefit from a floral gesture: According to the research, people who give flowers come across as more emotionally intelligent, happy, strong, capable and courageous (which makes President Sarkozy is superman in the first lady’s eyes).

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