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Sales, Profit Builders -
Sales Training
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Written by Bonnie Wilkening
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Friday, 19 June 2009 10:43 |
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The most frequent question I receive from both prospective members and current members is, "What can SAF do for me? I'm just a small florist in a really small town and there are only two of us running this store."
The answer is a LOT!
SAF is here to help you run your business and to provide you with the tools and resources you need to keep your business going and growing. SAF's marketing materials are designed specifically with the incredibly busy shop owner in mind. We take the work out of creating your own marketing campaign by providing you with a variety of coordinated marketing materials that are easy to customize and ready to use.
 Use an SAF postcard to send an offer to your customers for a free rose, a discount or just a reminder to come in. Send the coordinating statement stuffer with arrangements being delivered, offering the recipient a discount to bring in the vase from their arrangement for a new arrangement. Finally, use the coordinating poster in your shop's window. Not only will it draw attention to customers you have not acquired, but it will also serve as a reminder to your customers that have seen either your postcard or your statement stuffer to stop in.
We understand it's easy to get stuck in a rut and use the same promotion ideas over and over again. If you're ever looking for new ideas on how to use your marketing materials check out SAF's Marketing Tips and Tools.
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Sales, Profit Builders -
Sales Training
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Got any Francophiles in your customer base? If the price of your (French) tulips gives them pause, tell them that France’s first couple spends £660 a day, or $936 (yes, a day, not a week) on flowers, according to reports. In the first audit of a French leader’s spending since Louis XVI (!), French President Nicholas Sarkozy and and First Lady Carla Bruni are said to have spent £241,000 (more than $342,000) with florists in 2008 (reportedly even more than floral industry patron Si r Elton John).
Tell your customers there are countless reasons — besides being the French president and married to a supermodel — to splurge on flowers, and give them the scientific evidence that proves it:
Flowers make you feel good – less depressed, anxious agitated. Participants in Rutgers University research showed all of this and more after receiving flowers. Plus, flowers bring out the social butterfly in people – the presence of flowers leads to increased contact with family and friends.
And don’t forget to slip in there that the flower recipient isn't the only one to benefit from a floral gesture: According to the research, people who give flowers come across as more emotionally intelligent, happy, strong, capable and courageous (which makes President Sarkozy is superman in the first lady’s eyes).
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Sales, Profit Builders -
Sales Training
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I know summer doesn't officially start for another couple of weeks, but maybe it was my super-sweaty bike ride into work or the abundance of pool-bound kiddos in my neighborhood that got me in the hazy, hot and humid writing mode. Besides, magazine editors and florists are used to working ahead of schedule, so let's talk summer.
I recently went on the hunt for great ideas for keeping their sales and store traffic from languishing in the heat. I'll be writing about their traffic-generating tactics in upcoming issues of Floral Management, including a just peachy one from Lafayette Florist. But here are few juicy ones to start.
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Sales, Profit Builders -
Sales Training
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Monday, 01 June 2009 17:07 |
When a staffer on Capitol Hill wanted to order an orchid plant for her mother's birthday recently, naturally she called a florist. She asked the person who answered the phone how many months of the year orchid plants bloom. The employee didn't know and then admitted that she didn't know "anything about plants." SAF heard about her experience when we were asked to fill in the blanks — which of course we did happily.
It got me thinking about what was lost for that florist...a potential sale, obviously, but also any potential to turn that caller into a repeat customer, and let's not talk about the referral possibilities from a satisfied (and well-connected) flower-lover.
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How well do your salespeople and other staff with customer contact know their Floral ABC's? There's a wealth of information that can help them boost sales and create greater customer satisfaction.
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Sales, Profit Builders 
