Get out the Laminator: Woman's Day Touts Flowers

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Positive floral press

Industry News - Positive floral press

When SAF worked in partnership with Rutgers University in 2000 on the Emotional Impact of Flowers Study (which proves that flowers create instant delight and true smiles), I remembering asking psychologist and lead researcher Dr. Jeannette Haviland-Jones how "evergreen" a study like this was. In other words, do the research findings become outdated quickly, as poll questions do? How long will this good news be relevant to consumers? She remarked that because we were studying basic human emotion and deep-seeded feelings, which don't change as opinions do, this research will last for decades and is indeed evergreen.

This was great news to us knowing we had a piece of research that puts a gift of flowers into a higher realm than just som

ething that looks pretty on your kitchen table. Obviously, the media sees the news value too, and continues to show interest in good, solid floral research. Our latest public relations success is in this month's issue of Woman's Day, which encourages readers to treat themselves to blooms because research shows "they'll keep you smiling for days." A message right out of SAF's continuing efforts to promote the unique benefits of flowers on emotional well being. This article alone generates 12.5 million consumer impressions, bringing our total to more than 852 million. Read, enjoy, and put a smile on.