Home Industry News Negative floral press Home Depot Promises Sensitivity in Future Ad Campaigns
Home Depot Promises Sensitivity in Future Ad Campaigns PDF Print E-mail
Industry News - Negative floral press

Home Depot didn’t mean to offend the floral industry with its radio commercials that say don’t buy flowers buy a Home Depot rose plant instead. “Rest assured that our intent is not to disparage your industry or to convey negative images of flowers or florists,” Frank Bifulco, Home Depot’s chief marketing officer, wrote us in an e-mail. “Going forward, we will certainly be more sensitive to your perspective.”

Kim Greenia, the company’s advertising director, followed up those sentiments. In a phone call, Greenia assured us the commercial is not scheduled to run again and the company will be more sensitive to our concerns in the future.

We e-mailed the company during Mother’s Day and again last week when members in Seattle and Sedona, Ariz., reported hearing a negative flower remark in Home Deport radio commercials.

Members can read more on our Negative Publicity Response page.

Please keep telling us when you see or hear harmful or positive publicity. Fax 703-836-8705; e-mail me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call (800) 336-4743.

 

Comments

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Monday 08 June 2009, 20:06
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avatar Eric Shaw
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Thank You SAF. Thats very strange of them since they offer fresh cut flowers at most of their locations here in Orange County California.
Tuesday 09 June 2009, 18:28
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